The first step in developing a new website project is to begin with a solid plan: a Blueprint.

Our Web Communication Strategy is a Blueprint for your web project. Our process establishes a snapshot view of your organization, both on and offline, as it exists today. We then help you craft a vision for the future. The Blueprint is our guide for getting you from where you are today to your web goals.

The Blueprint includes determining communication, marketing, collaboration, education, resource, and other information dissemination/sharing requirements and goals. Once a benchmark has been established, we begin to investigate your requirements and needs, and map out the ideal path to get you there.

We analyze your current ontology, its benefits and limitations, and ensure all target audience requirements are captured. Both analytical and consultative processes are used, as each represent a crucial part of your story. Finally, we capture the specific issues and limitations that shape your final architecture model.

Methodology:

  • Review Existing Documentation and Data;
  • User profile data (anything that helps understand out target audiences, may be in the form of polls, surveys, studies done on identifying your web target audience and their demographic, sociographic, geographic, and other parameters as available);
  • Web Analytics (if available);
  • Annual report(s), strategic communications/marketing plans, and/or other documentation as applicable to understand your target audiences.
  • Analysis of web statistics (if data is available);
  • Define Target Audiences and Website Objectives in priority order (maybe require card sorting or other similar exercise).

Outcomes:

  • 360-degree view of your current web communications;
  • Understanding of your online communication and marketing objectives;
  • Clearly defined user profiles and user objectives;
  • Awareness of technological, human resource and other limitations;
  • Awareness of your web content creation, governance and publishing model;
  • A clear Blueprint mapping out where you are and how to achieve your vision online.