Web of Impact is published by Pioneering Innovation Inc. a web marketing and development consortium specializing in bridging the gap between design thinking, strategic planning, and the customer experience. We bring you top designers, brilliant marketers, engaging copy writers, sophisticated programmers, opinion researchers, focus group specialists, and others to form the most effective team to solve your online communication and marketing needs.

Here is what we do,

Review, audit, plan and create strategies for marketing and communicating online to generate positive and measurable results (ROI), thereby converting your web properties into strategic business assets serving your specific objectives.

Here is a bit about our unique approach,

We have a unique approach to helping our clients use the Internet effectively. We are not a technology developer, nor are we an ad agency, or a media company, although our solutions often cross into these areas. Each of these areas focus on looking at only one aspect of your organization, either through a lens of business objectives (media), or technology (development) or people (advertising).

What we do is create compelling user experiences by aligning your web presence with the intersection point of all three of these lenses = business + people + technology.

The traditional method of building a website has been technically focused. In the last couple of years organizations have realized that the web is now their primary and usually first communication and marketing medium. The result of this awareness has shifted ownership of the web from technology to being driven by content. Although this new paradigm is valuable and offers a second dimension to developing websites (content focused, and not just technology focused), it is not enough.

We take this a step further. A truly effective web presence requires top-down strategic thinking by aligning corporate objectives, departmental action plans, and resourcing for both the short (in project) and long term (post launch “evergreen” maintenance).

We don’t sell websites. We offer our services to create buy-in from all parts of your organization with an inclusive audit and assessment process that considers all departments, staff and management levels. We map out and develop new content creation and publishing models so your new site remains well maintained and effective. We offer evaluation and review frameworks which create iterative quality improvement processes that keep your website up to speed in the rapidly changing Internet landscape. We will integrate with your design teams driven by our philosophy that design is meant to be clarity of purpose, and not art. We use Design Thinking for achieving a dynamic user experience based on a matrix of user profiles and business objectives. We will support your project through its life cycle, from inception to launch, and beyond; post launch we ensure your site will be supported with a soft transition, ensuring your people are trained, processes are documented, and you have appropriate metrics are in place to measure your success.

We are interactive marketing strategists.

If you are interested in learning more, we would be happy to present our process, outlining methodology, outcomes, and give you specific examples from past and current live projects of how it all our services together. Many of our clients have found this presentation of immense value; what you learn you can apply immediately to how you think about your web development project. We look forward to supporting you so you may focus on your organizations’ your higher purpose.

Specifically, here are our services,

• Audit & Review
  Complete analysis from opinion surveys, stakeholder interviews, to expert analysis of usability and design. Get a thorough and complete report on how to make your website a strategic business asset.
• Needs Assessment
  What do you really want? Is it what you need?
• Internet Marketing
  How to get more hot prospects to your site.
• Visitor Conversion Strategies
  Turning your hot prospects into action takers.
• Enriching the User Experience
  Keeping your visitors engaged with your site till they take action.
• Information Architecture
  Effective layout and navigation of your content.
• Design Evaluation
  Turn them on, not off! Unleashing the power of visuals.
• Copy critique
  Using an economy of words that pull. (ie. say it fast and well)
• Multi & Rich Media (Flash) Assessment
  How to best use sticky web solutions through rich media to tell great stories.
• Evergreen Content Strategy
  Changing your website’s underwear; keeping it fresh and interesting.
• Stacked Marketing Strategies
  How your other marketing strategies integrate with your website (PR, radio, TV, etc).
• Fused Marketing Plans
  Combining traditional and online marketing to leverage results.
• Web 2.0 your 1.0 existence
  How to use the Power of the Masses, Building Community, and Self-Expression in your organization.

We will work with you if…

…you are passionate, you have a problem and you need a solution. You can be anyone; a business of any size (SMB to the corporate enterprise), Government (all levels, city, state/province, and federal), non-profit, or a crown corporation.

We’ve audited, reviewed and/or built web properties for recruitment (hard and soft) for employees and students, raising topical awareness, e-commerce, generating b2b leads, consumer engagement, branding initiatives, intranet sites, marketing blogs and more.

Intrigued? Drop us a line and let’s leverage the Internet to help you achieve your goals.

Contact:

Bruce Spurr
Chief Web Strategist,
brucespurr@webofimpact.com