How to use the success secrets of the Web 2.0 economy for your organization

Auto Date Thursday, April 10th, 2008

Here is my third proposal that went in to speak at the Web 2.0 NY conference taking place in Sept-08.

What do you think? Which of the last three do you think will draw the most interest? (see the last two posts for the other proposals)

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What do a 19th century Italian economist who accidentally defined a pseudo-law of nature, a post World War II American statistician who is responsible for today’s dominance by Japanese car manufacturers, and the 80’s poster boy for glam rock Boy George, have to do with Web 2.0?

Better yet, how can these diverse individuals help your organization leap frog the competition, create consistent and constant innovation, and drive your marketing so hard and fast that your operational people hate you?

So many questions! Come, listen, and participate. I may not have your answers, but I do have tools for you to use to come up with your own. Learn lessons exemplified by popular Web 2.0 successes (and failures).

Who should come: you are a bricks and mortar organization selling products on shelves, you are selling services at the boardroom table, you are a non-profit raising awareness, you are a pure Web company trying to manage its meteoric success, you are a corporation trying to find new ways to be nimble. Everyone can take something away and apply it immediately to their organization.

This talk can be personalized to use the audience to provide examples of how Web 2.0 success principles can be applied to your organization. If you’re interested in having me personalize the talk for your organization, please email me ahead of time with your organization’s background and I’ll see if I can fit you into the presentation. Take advantage, this is free consulting!

Tags: Business Strategy Innovation Audience Participation

Technical expertise: Low

One Response to “How to use the success secrets of the Web 2.0 economy for your organization”

  1. Todd Says:
    April 28th, 2008 at 12:45 pm

    “…What do a 19th century Italian economist who accidentally defined a pseudo-law of nature, a post World War II American statistician who is responsible for today’s dominance by Japanese car manufacturers, and the 80’s poster boy for glam rock Boy George, have to do with Web 2.0″

    lol on that lead-in, that’ll get attention, that’s for sure.

    I hope part of your presentation includes, even if it’s just a logo on your presentation, mention of OpenID, OAuth, or even better Data Portability.

    In my experience CEO types are scared of OpenID and OAuth because they associate user data with cash. It’d be great if you would include some soothing words that OpenID and OAuth are the means for more users, an order of a magnitude more, and that’s what’s important.

    Just a suggestion.

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