Category Archives: Web Strategy
Prime Radicals Facebook marketing campaign and SEO
Client: Prime Radicals TV show by GAPC Project: Create a marketing strategy to support the Prime Radicals TV show and games-filled website. The show “edutains” 6-12 year olds with a wonky crew showing how math is useful, fun and helps … Continue reading
Writing for the Web, Social Media Marketing, and more new courses!
An update to the goings on with our organization is in order as some clients have heard we are setting up a separate business to manage our training courses, workshops, and seminars. The website will be launching within the next … Continue reading
Print is not dead; but a lot of print publications will die.
If you publish anything in print, and you generate revenue from that publication, you may be on constant prowl for ways to add digital delivery to your arsenal – and likely more so – a business model which supports your … Continue reading
Kellogs 0, Michael Phelps 1; social media and PR 2.0 take out a big brand
Michael Phelps gets caught smoking pot, the judge doesn’t press the case and drops it. The only sponsor who dropped Phelps was Kellogs. Good PR move? Maybe in a 1.0 world. No less than 11 websites were setup instantly supporting … Continue reading
Information Architecture – copy the organizational structure or follow the user experience, not that easy
I was intruiged by a recent post by Jeremiah at the Web-Strategist.com about how the search box in a browser is circumventing the address field. I read this after sitting with a client today and discussing their mamoth 3.2 million … Continue reading
