Category Archives: Small Business

Prime Radicals Facebook marketing campaign and SEO

Client: Prime Radicals TV show by GAPC Project: Create a marketing strategy to support the Prime Radicals TV show and games-filled website. The show “edutains” 6-12 year olds with a wonky crew showing how math is useful, fun and helps … Continue reading

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Business gurus Paris Hilton and Britney Spears teach us that failure is acceptable

In marketing (and therefore business, without marketing you have no business) you have three outcomes – die slowly, succeed spectacularly, or fail spectacularly. Let’s look at music for example – you can have one hit as a musician on an … Continue reading

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My first radio interview on social media in business and government

I had a super-short notice radio interview on social media today – the audio is below. Ironic the second oldest broadcast format talking about the latest in broadcast tech.. [wpaudio url="http://www.webofimpact.com/media/BBBinterviewSmall.mp3" text="Radio intervew on social media" dl="0"] Bruce

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MyMadMonkey.com my environmental play for guilt-free living

My brother, a friend and I started a bamboo t-shirt company recently as a hobby. The premise is simple – each t-shirt comes with “a month of guilt free (carbon-free!) living” in the form of carbon off-sets (Carbon Karma!) financed … Continue reading

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Web 2.0 fundamentals – what the jargon means

Problem: Attended the Web 2.0 Expo (April-2007) in San Francisco; a lot of great insight, but not very many speakers brought it down to the concrete and practical – how can SMB and enterprise use this stuff? Let’s start with … Continue reading

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