Here is my first proposal that went in to speak at the Web 2.0 NY conference taking place in Sept-08.

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People are Googling your organization and keywords related to what you do. Are they finding you? Once they find you, they Google you to learn more about you from other sources. What are they finding there?

This talk is about building more (higher quality) traffic and ensuring that traffic converts through establishing the expert presence with a golden reputation.

Your reputation is priceless – don’t let it be left to chance. Experts are respected, experts who are validated and recommended by others, receive more business. It’s that simple.  The perception of your online reputation is critical and you must learn how to take ownership of it.

Learn how to use on the Internet to dominate search engine rankings for your keywords and your organization’s name at the same time.  This talk will expose the powerful concepts of Web 2.0 – where giving more means getting more – to market your site. You will learn how to position your organization as an expert in its industry/sector and dominate search engine visibility using wikis, blogs, forums, social bookmarking, and other Web 2.0 sites.

Who should attend: Corporate, Start-ups, Government, Non-Profit, and Small and Medium sizes Businesses; any organization looking to the internet for marketing and communications – that’s you!

Tags: SMO, PR 2.0, SEO, SEM, Authority Engineering

Technical Expertise required: Low