Category Archives: PR 2.0

Kellogs 0, Michael Phelps 1; social media and PR 2.0 take out a big brand

Posted on February 17, 2009 by Bruce Spurr

Michael Phelps gets caught smoking pot, the judge doesn’t press the case and drops it. The only sponsor who dropped Phelps was Kellogs. Good PR move? Maybe in a 1.0 world. No less than 11 websites were setup instantly supporting … Continue reading →

Posted in Internet Marketing, PR 2.0, Social Media, Web Strategy | Leave a comment

Dominate Google search results and become THE authority for your subject online – Web 2.0 marketing tactics for brave souls only

Posted on April 3, 2008 by Bruce Spurr

Here is my first proposal that went in to speak at the Web 2.0 NY conference taking place in Sept-08. ——————————————————————————————– People are Googling your organization and keywords related to what you do. Are they finding you? Once they find … Continue reading →

Posted in Internet Marketing, PR 2.0, Social Media | 1 Comment