Enter Web 2.0.

One of the most amazing things that Web 2.0 technology has done is focus on user-centered design – making it easy for a lay-person to use technology effectively. There is now an incredible array of solutions available which are designed to be both versatile and easy to use.

Versatile? They are either open source and full of APIs to connect up to all sorts of other systems (single sign-on, user information, etc).

We’re heralding the age of corporate software productivity tools that are no longer restricted to desk-top applications. Seems obvious doesn’t it? If so, why can’t most organizations figure it out…

It’s fairly straightforward – you see the the architecture, models, and technology exist in the Web 2.0 space. Web 2.0 has created an “architecture of participation”, allowing individuals to both create and communicate with each other under an organizational umbrella. (ex. Wikipedia, YouTube, Facebook, Blogs, etc).

However most Web 2.0 has been externally focused. Most organizations are still trying to figure this piece out – how to engage with their external audiences in this new interconnected world.

Well, the the same problem exists internally for every organization – Web 2.0 defines the technology and capability of enhanced collaboration – but how to use it internally?

The foundation exists, so to build onto this architecture of participation requires a CULTURE of participation. This is the missing component. Business 2.0 has not yet quite caught up with Web 2.0.

Enhanced communication + productivity tools + social connection — requires —> a culture of participation

Web 2.0 is about being collaborative, consultative, and feedback driven. That is the kind of work environment business needs to evolve to. I wonder what this means to the traditional hierarchies, management layers, and divisional organizational charts that exist in every business today.

I always thought the term “divisions” was well used… divisive and separate – can org-charts dissolve? Horizontally across divisions or vertically down management layers? Or both?

I wonder what business 2.0 will look like…