Category Archives: Internet Marketing
Website Review: Cool site, functionality fails and has no close – case study of Bombardier’s TheClimateisRightforTrains.com
A little case study for you today: http://theclimateisrightfortrains.com/ I came across this URL on print recruitment campaign targeting university/college students in a magazine a client publishes. First of all, the site is awesome. I love the design. Unique use of … Continue reading
Interaction is more than you and your customer, it’s…
Ok, most advertising campaigns today are brutally short sighted and missing the big opportunity that technology is enabling. And those that are taking advantage of the tech, are probably not maximizing, or anywhere nearing the potential they can realize… So … Continue reading
The new ad agency paradigm
(Ok, I used the word paradigm.. but at least I didn’t say “paradigm shift”..) Had a chance this week to hang out with and listen to George Parker of the infamous Adscam. Intriguing, entertaining and always crass, George has unique … Continue reading
Step back from the bleeding edge
“I am part of all that I have met; Yet all experience is an arch wherethrough Gleams that untravelled world, whose margin fades For ever and for ever when I move. How dull it is to pause, to make an … Continue reading
Web 2.0 Expo – practical?
Just got back from the Web 2.0 Expo in San Francisco put on my CMP and O’Reilly Media. Great event, I learned a lot, provoked many more thoughts – in general I highly recommend it. I do have one major … Continue reading
