Category Archives: Advertising
Website Review: Cool site, functionality fails and has no close – case study of Bombardier’s TheClimateisRightforTrains.com
A little case study for you today: http://theclimateisrightfortrains.com/ I came across this URL on print recruitment campaign targeting university/college students in a magazine a client publishes. First of all, the site is awesome. I love the design. Unique use of … Continue reading
Interaction is more than you and your customer, it’s…
Ok, most advertising campaigns today are brutally short sighted and missing the big opportunity that technology is enabling. And those that are taking advantage of the tech, are probably not maximizing, or anywhere nearing the potential they can realize… So … Continue reading
The new ad agency paradigm
(Ok, I used the word paradigm.. but at least I didn’t say “paradigm shift”..) Had a chance this week to hang out with and listen to George Parker of the infamous Adscam. Intriguing, entertaining and always crass, George has unique … Continue reading
The (PC) Empire Strikes Back – Mac vs PC ads..
http://www.lauriemcguinness.com/
