What is Web of Impact? Woi? Pronounced “oy”. As in ‘woah that rocks’ good, or ‘ouch that sucks’ bad. Woi is our footprint, the tracks we leave as we walk through life. Specifically it is our digital print, the mark we make on the world through our virtual presence.

What does your website say about you, your business, your organization?

Drop a pebble in a pond, soon the ripples circle across the entire pond striking the edges and make their impact. Now drop a pebble in an ocean, full of boats, during a storm. That’s your website on the Internet. How big of a splash do you need to make? How big of a splash do you want to make?

We all start out armed with pebbles in a great big ocean. The trick is to find calmer waters, smaller watering holes, and of course to get a bigger rock.

But sometimes even a tiny pebble can have a huge impact. And that’s what the Internet is all about. Leverage.

This is a blog about how to leverage your website and maximize it’s impact. That’s what my firm does – create Internet strategies for individuals, organizations, businesses big and small, and even the government. We audit, review, investigate, and analyze your existing web presence. We then create a strategy and plan for re-architecting/designing/building it to align with your business objectives. We don’t end there, we fully engage with the whole project, ensuring the strategy is adhered to through all stages – information architecture, user experirence, design, content creation/migration, development, and other activities required to get a site that is performing A (or doesn’t exist!), and getting it on a road to Z, where it’s fulfilling its intended purpose – serving your needs, meeting your goals.

Read and subscribe to this blog. It’s useful. The posts are pulled from real clients, real life scenarios, real victories. Use this wisdom and it will turn your bits into gold.

Feel free to contact me any time. Better yet, engage our services and get your website to the next level. Click here to learn how we can help you.

Either way, enjoy!

Bruce Spurr
Chief Strategist, Pioneering Innovation Inc.

brucespurr@webofimpact.com

ps. check out my recommended reading list here.