What is Web of Impact? WI? Pronounced “why”. Why ‘why’? Good question. Why is the question you ask repeatedly until you dig to the root cause of a problem. If you don’t ask why thinking tends to stay tactical – the typical fire fighting reaction to problems as they come up. Asking why is strategic thinking.

The Web of Impact is our footprint, the tracks we leave as we walk through life. Specifically it is our digital print, the mark we make on the world through our virtual presence.

What does your social media, website, brand, email newsletters, and all the other digital communications say about you, your business, your organization?

Drop a pebble in a pond, soon the ripples circle across the entire pond striking the edges and make their impact. Now drop a pebble in an ocean, full of boats, during a storm. That’s your website on the Internet. How big of a splash do you need to make? How big of a splash do you want to make?

We all start out armed with pebbles in a great big ocean. The trick is to find calmer waters, smaller watering holes, and of course to get a bigger rock. We’ll help you do all three.

Don’t worry, tiny pebbles can have big impacts – think of the butterfly effect - because that’s what the Internet is all about. To grow bigger, to do more, to LEVERAGE yourself.

This is a blog about how to leverage your website and maximize it’s impact. That’s what my firm does – create Internet strategies for individuals, organizations, businesses big and small, and even the government. We audit, review, investigate, and analyze your existing web presence. We then create a strategy and plan for re-architecting/designing/building it to align with your business objectives. We don’t end there, we fully engage with the whole project, ensuring the strategy is adhered to through all stages – information architecture, user experirence, design, content creation/migration, development, and other activities required to get a site from where it is to where you want it to be – serving your needs, fulfilling your goals.

Feel free to contact us any time. Better yet, engage our services and get your website to the next level. Click here to learn how we can help you.

Either way, enjoy!

Bruce Spurr
Chief Strategist
brucespurr @ webofimpact.com