Monthly Archives: February 2009

Kellogs 0, Michael Phelps 1; social media and PR 2.0 take out a big brand

Posted on February 17, 2009 by Bruce Spurr

Michael Phelps gets caught smoking pot, the judge doesn’t press the case and drops it. The only sponsor who dropped Phelps was Kellogs. Good PR move? Maybe in a 1.0 world. No less than 11 websites were setup instantly supporting … Continue reading →

Posted in Internet Marketing, PR 2.0, Social Media, Web Strategy | Leave a comment