My brother, a friend and I started a bamboo t-shirt company recently as a hobby. The premise is simple – each t-shirt comes with “a month of guilt free (carbon-free!) living” in the form of carbon off-sets (Carbon Karma!) financed through the profits of the t-shirt. The site is still in its infancy. The store is live, but the brand and education website around the sea-saw of reduction and offset is in the works and launching soon.

“Sea-saw reduction/offset” – by this I mean if you work on both reducing your carbon footprint AND off-setting the stuff you can’t or don’t want to reduce by paying/building/planting something that removes carbon from the atomosphere, you’re actually accelerating environmental success. Cause let’s just be honest… no one is going to give up all carbon-generating aspects of life just ’cause the world is dying. So the point of Mad Monkey bamboo t-shirts is to make it easy to be cool and be green.

This is a for-profit company. I endorse the theory that environmental causes are accelerated if they have commercial viability. If there is a profit centre in it, investment money will flow. If investment money flows, innovation and consumer adoption will accelerate. You want to speed up the formula? Focus on innovative for-profit investment-backed start-ups.

mymadmonkey.com

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