Monthly Archives: December 2007

Website Review: Cool site, functionality fails and has no close – case study of Bombardier’s TheClimateisRightforTrains.com

Posted on December 16, 2007 by Bruce Spurr

A little case study for you today: http://theclimateisrightfortrains.com/ I came across this URL on print recruitment campaign targeting university/college students in a magazine a client publishes. First of all, the site is awesome. I love the design. Unique use of … Continue reading →

Posted in Advertising, Design, Internet Marketing | 1 Comment

Interaction is more than you and your customer, it’s…

Posted on December 3, 2007 by Bruce Spurr

Ok, most advertising campaigns today are brutally short sighted and missing the big opportunity that technology is enabling. And those that are taking advantage of the tech, are probably not maximizing, or anywhere nearing the potential they can realize… So … Continue reading →

Posted in Advertising, Internet Marketing, Social Media | Leave a comment